Whichever one you choose, the same general approach will apply. Wincher is another beginner-friendly keyword tracking tool to consider. Nightwatch has an accessible / low starting price, the UI isn't too confusing or overwhelming, it's great for both localized and global tracking, and it works well whether you're tracking 50 keywords or 50,000. With that in mind, I'm going to show you how to track keyword rankings using Nightwatch. Here I'm going to assume that a) you're relatively new to search engine optimization, and b) you don't have a huge software budget for this. There are countless rank tracking tools out there these days, with a really wide range of price points and features. I'm going to start with this method because I believe it's the most effective, and it's the one I've always used for the past 6+ years.
Use a paid tool to track your Google rankings
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